flâner

Flâner was founded in Australia and creates fragrances to tell a rich and unique story of city life aromatically. Flâner refers to the Parisian pastime so French it has no direct English translation, describing the leisurely art of wandering through city streets without a goal or destination.

From the past, present and its future, founders Mary and Andrew are inspired by the urban landscape, the energy it provides and the beauty in its imperfection.

We believe in the French poet Charles Baudelaire’s take on life, “What strange phenomena we find in a great city, all we need do is stroll about with our eyes open. Strangeness is a necessary ingredient in beauty. The beautiful is always bizarre.”

The brands first collection of five fragrances has been consciously crafted from diverse olfactive families to invite everyone to express a different part of themselves in any occasion or uncover a signature identity through fragrance.

All flâner fragrances are vegan friendly, cruelty free, and non-gendered, with no parabens or phthalates.

Designer flâner has 8 perfumes in our fragrance base. flâner is a new fragrance brand. The earliest edition was created in 2023 and the newest is from 2024. The nose who worked on the fragrances is Ivan Alemany.